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Hacking Growth

Name: Hacking Growth
Brand: Ebury Digital
SKU: 40335926
Price: 10.21 EUR
Availability: InStock
Author: Morgan Brown
ISBN: 9781473551954

How Today's Fastest-Growing Companies Drive Breakout Success

Език

Английски език

Аудиокнига MP3

Издателство Ebury Digital, април 2017

Random House presents the unabridged, downloadable audiobook edition of Hacking Growth, written and... Цялото описание

Код Либристо: 40335926

25 b

10.21 €

19.96 лв

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Random House presents the unabridged, downloadable audiobook edition of Hacking Growth, written and read by Morgan Brown and Sean Ellis.'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock PartnersGrowth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.Written by the method's pioneers, this book is a comprehensive toolkit or "e;bible"e; that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.

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Информация за книгата

Пълно заглавие Hacking Growth

Автор Morgan Brown, Sean Ellis, Morgan Brown, Sean Ellis

Език

Английски език

Корици Аудиокнига - MP3

Дата на издаване 2017

Баркод 9781473551954

Код Либристо 40335926

Издателство Ebury Digital

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