Automotive Search Marketing - Second Edition

A detailed account of the latest and greatest in online marketing strategies for car dealers looking to take their digital marketing-from Google Search to AI search-to the next level.

• Learn what it takes to plan and implement a search marketing strategy using the latest techniques to maximize your ROI.
• Detailed description of Google ranking signals-updated with the newest industry data- to help you improve your SEO and jumpstart your organic search traffic.
• Learn advanced PPC implementations to revamp your Google Ads campaigns and increase your business immediately.
• NEW: Understand AI search-ChatGPT, Google AI Overviews, and beyond-and make sure your dealership is the answer when customers ask AI where to buy their next car.
• Leading digital marketer explains how to select a search and AI marketing agency, evaluate performance, and continuously optimize your campaigns.

A must-have for car dealers looking to increase the effectiveness of their digital marketing. Alex Melen uses his nearly three decades of digital marketing expertise to provide car dealers with the knowledge they need to get found in both traditional and AI-powered search-and sell more cars in a highly competitive market.