Cash Doesn't Lie

"I make money, but I never have any."

If you have said that - or heard it - this book is for you.

This is not a finance book. It is the coffee-table conversation an accountant has with a business owner who is exhausted from not understanding why the cash never adds up, even when the business works.

In one afternoon, with one sheet of paper and a few numbers you already have, you will know three things: what is happening to you, why, and what to do on Monday.

Inside:

• The sheet: see what you own and what you owe in ten lines, with no accounting and no balance sheet.
• Why making money and having money are not the same thing, and where yours got trapped.
• The wheel of three timelines that decides whether you spend your life chasing payments.
• The four concrete levers to free up cash, worked through a real case from start to finish.
• How to tell when the problem is not cash but the business itself - and what to do about it.
• Your 90-day plan, and how to explain it to your partner and to yourself.

No software. No consultants. No courses. One sheet, one pen, one afternoon.

Santiago Díaz is a Public Accountant (University of Buenos Aires) and an IAE Business School MBA. He is CFO of an Argentine industrial group and spends his days explaining this to business owners.