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Competitive Intelligence, Analysis and Strategy

Name: Competitive Intelligence, Analysis and Strategy
Brand: Taylor & Francis Ltd
SKU: 02802475
Price: 79.45 EUR
Availability: InStock
Author: Sheila Wright
ISBN: 9781138943940

Sheila Wright

Език

Английски език

Книга С меки корици

Код Либристо: 02802475

Издателство Taylor & Francis Ltd, юли 2015

The Holy Grail for most organisations is the successful attainment, and retention, of inimitable com... Цялото описание

Код Либристо: 02802475

192 b

79.45 €

155.39 лв

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The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage^{^©} is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrows organisation will need to derive IBCA^{^©} through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage.

This book was originally published as two special issues of the Journal of Strategic Marketing.