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Convention Tourism

Name: Convention Tourism
Brand: Taylor & Francis Inc
SKU: 06738655
Price: 94.72 EUR
Availability: PreOrder
Author: Karin Weber
ISBN: 9780789012845

Karin Weber

Език

Английски език

Книга С меки корици

Код Либристо: 06738655

Издателство Taylor & Francis Inc, юли 2002

Stay up to date on international trends in convention tourism! Convention Tourism: International Res... Цялото описание

Код Либристо: 06738655

230 b

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Stay up to date on international trends in convention tourism!

Convention Tourism: International Research and Industry Perspectives is a thorough analysis of the industry’s key markets, combining insightful articles with detailed case studies. Equally valuable as a professional handbook, research reference guide, and textbook, this comprehensive book includes an account of the history of convention tourism and its economic contributions, marketing and human resources analyses, global and regional developments, and research issues and challenges.

Convention Tourism addresses issues critical to the three key regions of the convention and meeting industry--North America, Europe, and Asia-Pacific. The book features a wide range of material from the top educators around the world, reflecting an international perspective befitting the industry’s growing trend toward globalization. Convention Tourism also presents in-depth studies that focus on the United States, the Mediterranean, Australia, and Korea, and takes a look ahead at likely business, technological, and social trends that are likely to affect the convention industry in the coming years.

Convention Tourism also examines:

proposed economic impact assessment framework
regional planning and development initiatives
education and training programs from industry associations and universities
research resources
international meeting management

As more and more international sites compete with traditional markets for lucrative convention contracts, it is crucial that professionals, researchers, and academics have a global understanding of the industry’s past, present, and future. Convention Tourism is an essential overview of the most important element of the business tourism industry.