Контакт
Как се пазарува?
Доставка
Наръчник за пазаруване
Английски език
114 b
30 дни за връщане на стоката
Клиентите са закупили също
/
С твърди корици
27.62
€
54.02 лв
/
Книга
12.98
€
25.39 лв
/
С меки корици
13.70
€
26.80 лв
/
С меки корици
20.02
€
39.15 лв
/
С меки корици
13.70
€
26.80 лв
"Creative Conversations" focuses on how discourse structures within the co-creative relationship are formed during a business-to-business relationship. Whilst this book is not about 'creativity' in the usual sense of the word, "Creative Conversations" delineates, defines and evaluates the processes, structures and relationships which support the creation of marketing material. The book also observes how perception of the target audience differs. Perception Integration (TM) (a new model created by the author) observes and measures the path of alignment between a business and their audience. It can be used to gain an insight into how this distance makes a difference to perceptions which has the potential to affect the end result. Co-creativity also encompasses stakeholder and relationship management in the field of marketing and communications, but this book delves deeper into the factors that create a successful output by analysing the relationship and channels used to mediate concepts and visions between two businesses. In essence; if the co-creative relationship is quantifiable, then there are varying factors that lead to successful collaborations which can be measured.
Информация за книгата
Английски език
Подарете тази книга днес
Лесно е
1 Добавете книгата в количката си и изберете Доставка като подарък 2 В замяна ще ви изпратим ваучер 3 Книгата ще пристигне на адреса на получателяМоже би ще Ви заинтересува
/
С твърди корици
34.45
€
67.38 лв
/
С меки корици
119.08
€
232.90 лв
