Conducting Case Study Research for Business and Management Students

This book describes the properties of case study designs in organizational research, exploring the uses, advantages and limitations of case research. It also demonstrates the flexibilities which case designs offer, and challenges the myths surrounding this approach. Business & Management students using the book will be able to assess the applicability of case studies to their own research and, if appropriate, will also be able to design for themselves a creative case study strategy that will not only answer their original research questions, but also address questions they didn't consider when the research began. The Mastering Business Research Methods series provides practical guidance on using specific methods of data collection and data analysis. Expert authors, and series editors Bill Lee, Mark Saunders & Vadake K Narayan, share their extensive experience on how to get the best from each method, through clear, understandable and applied examples. Ideal for Business & Management students studying for a Master's degree, each book provides all they need to know before employing a particular research method for their dissertation.