E-commerce Platform Acceptance

The chapters of this edited book are organised under three main headings: suppliers, retailers and consumers. This reflects and includes the supply chain management, management and Information Systems as well as the marketing perspective. Each part pays special attention to identifying the opportunities and threats deriving from acceptance of e-commerce to each party of supply chain. Identified opportunities and threats are listed and weighed against each other in order to conclude whether indeed e-commerce platform acceptance leads to a new digital era beneficial for all, or whether it is assessed more as a costly necessity. This is the first book that has weighed the identified opportunities and threats found in e-commerce acceptance decisions, from the perspective of suppliers, retailers and consumers questioning whether e-commerce acceptance in an attractive alternative or compulsory option which has to be implemented into business operation. This volume therefore provides a unique insight into emerging e-commerce platform acceptance as, to the best of our knowledge, it is the first book capturing all three perspectives (suppliers, retailers and consumers) on e-commerce acceptance in such a depth providing a holistic review of both opportunities and threats deriving from the acceptance decision to each party of supply chain. This holistic view on e-commerce will be useful for researchers and students interested in virtual platforms as well as practitioners involved in research and development of e-commerce strategies. §