Контакт
Как се пазарува?
Доставка
Наръчник за пазаруване
Effective Crisis Communication
Английски език
141 b
До 30 дни за връщане на стоки
Клиентите са закупили също
/
С меки корици
144.35
€
282.32 лв
This book provides the reader practical advice on how to effectively manage and overcome a crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis. Key features of this second edition are the following: it brings together theory and experience - this book introduces readers to sound research and best practices in the field of crisis communication. It provides advice on how to create opportunity from crisis - unlike other crisis communication texts, this book explains how organizations can and should emerge from crises as better organizations. It addresses prominent and diverse cases - cases and practical applications from a wide variety of crises are included, such as food-borne illness outbreaks, terrorism, industrial disasters, and natural disasters. 'You Make the Call' exercises allow readers to examine and critique the decisions made in such important cases such as 9/11, the 2003 California fires, the recent financial crisis, and the Swine flu pandemic.
Информация за книгата
Английски език
Подарете тази книга днес
Лесно е
1 Добавете книгата в количката си и изберете Доставка като подарък 2 В замяна ще ви изпратим ваучер 3 Книгата ще пристигне на адреса на получателяМоже би ще Ви заинтересува
/
С меки корици
84.09
€
164.47 лв
Здравейте! Аз съм Libroamiko, вашият книжен съветник.
Как мога да ви помогна?