Над 4 милиона заглавия на английски и други езици! Открийте новата си история още днес! Безплатна доставка за поръчки над 69.99€

Проверка на състоянието на поръчката

Станете част от общност от любители на книгите от цял свят и получавате много предимства. Създай на безплатен акаунт

Безплатна доставка със Еконт над 69.99 €

Куриер Speedy 3.49 € Пункт на Speedy 3.49 € ЕКОНТ 3.99 € Еконтомат/Офис на Еконт 3.99 € Ekont Box 3.99 € Sameday 3.99 € Sameday box 3.99 € Box Now 3.99 €

Контакт

Как се пазарува?

Помощ

Моят акаунт

▸ Празна :-(

Evil by Design - Interaction design to lead us into temptation

Chris Nodder

Език

Английски език

Книга С меки корици

Код Либристо: 01338843

Издателство John Wiley & Sons Inc, юни 2013

How to make customers feel good about doing what you want Learn how companies make us feel good abo... Цялото описание

Код Либристо: 01338843

83 b

34.16 €

66.81 лв

Външен склад в ограничено количество Изпращаме след 11-15 дни

До 30 дни за връщане на стоки

Клиентите са закупили също

The Design of Everyday Things Donald Arthur Norman

С меки корици

15.40 € 30.12 лв

Lessons Learned in Software Testing - A Context- Driven Approach Cem Kaner

С меки корици

41.97 € 82.08 лв

Don't Make Me Think, Revisited Steve Krug

С меки корици

34.11 € 66.71 лв

100 Things Every Designer Needs to Know About People Susan Weinschenk

С меки корици

26.82 € 52.46 лв

Systems Thinking - And Other Dangerous Habits H. William Dettmer

С меки корици

57.89 € 113.22 лв

Never Split the Difference Chris Voss

С меки корици

10.80 € 21.12 лв

Deceptive Patterns: Exposing the Tricks Tech Companies Use to Control You Harry Brignull

С меки корици

12.14 € 23.75 лв

Type Theory and Formal Proof Rob Nederpelt

С твърди корици

99.60 € 194.80 лв

User Experience Team of One Leah Buley

С меки корици

61.76 € 120.80 лв

Build Better Products Laura Klein

С меки корици

58.56 € 114.53 лв

Tiny Habits Brian Jeffrey Fogg

С меки корици

13.38 € 26.17 лв

Attention Merchants Tim Wu

С меки корици

14.83 € 29.00 лв

Thinking in Systems Donella Meadows

С меки корици

17.41 € 34.06 лв

Creative Confidence DAVID KELLEY AND TOM

С меки корици

10.44 € 20.41 лв

Trump: How to Get Rich Donald J. Trump

С меки корици

7.49 € 14.65 лв

Universal Principles of UX PEREYRA IRENE

С твърди корици

29.82 € 58.32 лв

Universal Principles of Design William Lidwell

С меки корици

49.05 € 95.93 лв

Designing with the Mind in Mind Jeff Johnson

С меки корици

57.47 € 112.41 лв

Diary of a Psychosis Thomas E. Woods Jr.

С твърди корици

25.06 € 49.02 лв

User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play Robert Fabricant

С меки корици

16.54 € 32.34 лв

Rocket Surgery Made Easy Steve Krug

С меки корици

34.11 € 66.71 лв

Elon Musk Isaacson Walter

С твърди корици

21.34 € 41.74 лв

How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride -- use social proof to position your product in line with your visitors' values Sloth -- build a path of least resistance that leads users where you want them to go Gluttony -- escalate customers' commitment and use loss aversion to keep them there Anger -- understand the power of metaphysical arguments and anonymity Envy -- create a culture of status around your product and feed aspirational desires Lust -- turn desire into commitment by using emotion to defeat rational behavior Greed -- keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use -- but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.