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Gamification for Product Excellence

Name: Gamification for Product Excellence
Brand: Packt Publishing
SKU: 44292101
Price: 37.25 EUR
Availability: InStock
Author: Bret Wardle
ISBN: 9781837638383

Bret Wardle

Език

Английски език

Книга С меки корици

Код Либристо: 44292101

Издателство Packt Publishing, септември 2023

Are you trying to build a product that your audience loves to use? Game mechanics and psychology hav... Цялото описание

Код Либристо: 44292101

90 b

37.25 €

72.86 лв

Външен склад Изпращаме след 14-21 дни

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Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have!
This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you'll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You'll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation.
By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.