Guerrilla Marketing

Guerrilla Marketing is an advertising and publicity strategy that consists of very unusual and atypical marketing tactics, most of the time low-cost, that produce maximum results, both in terms of impact and viralization. Basically, it is a marketing strategy in which you spend little money and get great results. Marked by creativity, this marketing strategy has been used by the largest companies in the world with the intention of convincing and persuading customers. This book is a complete guide, which tells the story of the discovery of guerrilla marketing in the last century, up to the step-by-step guide to using this marketing method today, in your product. The book is a journey of knowledge for those who want to learn more about guerrilla marketing strategies. The author brings historical facts, real examples of guerrilla marketing and a huge amount of knowledge derived from years of experience in the market. After training more than 14 thousand students around the world, Victor decided it was time to popularize all this knowledge in book form, making all this knowledge and experience just 1 click away for you.