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Innovation Reinvented

Name: Innovation Reinvented
Brand: University Of Toronto Press
SKU: 04797602
Price: 45.65 EUR
Availability: InStock
Author: Roger Miller
ISBN: 9781442644298

Six Games that Drive Growth

Roger Miller

Marcel Cote

Език

Английски език

Книга С твърди корици

Код Либристо: 04797602

Издателство University Of Toronto Press, април 2012

Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-al... Цялото описание

Код Либристо: 04797602

111 b

45.65 €

89.28 лв

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Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work.Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Cote demonstrate, the vast majority of innovations result from improvements in product features or business processes.Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation.