It's Not That Radical

From a star of the climate justice movement, a fresh, radical perspective for real climate action and "an indispensable toolkit for a new generation of activists" (Naomi Klein).

For too long, representations of climate action in the mainstream media have been white-washed, green-washed and diluted to be made compatible with capitalism. In It's Not That Radical, Loach addresses head-on the issues at the root of the climate crisis.

As Loach shows, we are living in an economic system which pursues profit above all else; harmful, oppressive systems that heavily contribute to the climate crisis, and environmental consequences that have been toned down to the masses. Tackling the climate crisis requires us to visit the roots of poverty, capitalist exploitation, police brutality, and legal injustice. Climate justice offers the real possibility of huge leaps towards racial equality and collective liberation as it aims to dismantle the very foundations of these issues.

Written with candor and hope, It's Not That Radical will galvanize readers to take action, offering a practical and transformative appraisal of our circumstances to help mobilize a majority for the future of our planet.