Managing Innovation in the Digital World

Successful companies actively cultivate new ideas, put those ideas to work quickly and efficiently, and harvest the business value benefits of successful innovations. Innovation can be taught, and processes such as user-centered design increase the likelihood of a successful match between an innovative solution and the needs of users. In this insightful technical book Esther Baldwin and Martin Curley provide a multitude of techniques and methods that improve the likelihood of successful innovation through the launch of new innovative products, services, processes, financial models and customer experiences or innovations to existing systems, processes, technologies or products. Managing Innovation in the Digital World includes examples and case studies from leading organizations. It includes assessment techniques, skill set descriptions, and a capability maturity framework to help IT organizations understand where they stand as innovators and what steps to take to strengthen their competencies. Drawing on their experience with innovation in Intel's engineering operations, Baldwin and Curley emphasize that innovation does not require whole-scale invention. An innovative solution reapplied in a new context can provide even greater business value because the initial investment in developing the solution has already been made.