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Marketing Imagination

Name: Marketing Imagination
Brand: Simon & Schuster
SKU: 04487700
Price: 50 BGN
Availability: InStock

Theodore Levitt

Език

Английски език

Книга С меки корици

Код Либристо: 04487700

Издателство Simon & Schuster, април 1986

Since its publication in 1983, "The Marketing Imagination" has been widely praised as the classic, a... Цялото описание

Код Либристо: 04487700

63 b

50 лв

Външен склад Изпращаме след 14-18 дни

30 дни за връщане на стоката

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Since its publication in 1983, "The Marketing Imagination" has been widely praised as the classic, all-inclusive "Levitt on Marketing". Now Theodore Levitt-- renowned as the Harvard Business School's "guru of marketing"-- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia", and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of "The Marketing Imagination" shows Levitt at his best-- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.