Контакт
Как се пазарува?
Доставка
Наръчник за пазаруване
Newspapers: A Lost Cause?
Strategic Management of Newspaper Firms in the United States and The Netherlands
Английски език
305 b
До 30 дни за връщане на стоки
Клиентите са закупили също
Newspapers: A Lost Cause? describes the recent history of newspaper firms in the United States and The Netherlands, and attempts to assess the chances of survival of the printed newspaper. The changing competitive media landscape and the challenges of today's newspaper organisations, including the impact of the Internet on the news industry, are described and analysed. The author argues that although the printed newspaper will not be replaced overnight by (new) competing media, the traditional business model of newspapers is being eroded slowly but steadily. A healthy newspaper industry and prospering newspaper firms can only exist, if management - including journalists and marketeers - focus their attention on changing the newspaper organisation and capitalise more intensively on its core assets and skills.
Информация за книгата
Английски език
Подарете тази книга днес
Лесно е
1 Добавете книгата в количката си и изберете Доставка като подарък 2 В замяна ще ви изпратим ваучер 3 Книгата ще пристигне на адреса на получателяМоже би ще Ви заинтересува
/
С меки корици
18.41
€
36.00 лв
/
С меки корици
14.89
€
29.12 лв
/
С меки корици
8.74
€
17.09 лв
Здравейте! Аз съм Libroamiko, вашият книжен съветник.
Как мога да ви помогна?