Personal Benchmark

Praise for Personal Benchmark§§"This book is an exciting advance on how behavior research can and should influence investment decision making. Its focus on how the individual investor and their advisor begin with developing a personalized set of economic expectations and managing a portfolio in the context of the investor's own economy is an important and actionable insight. I strongly recommend this book, not just for individual investors, but especially for those who provide investment advice to individuals." -Carl J. Schramm, University Professor, Syracuse University; former President, Kauffman Foundation; serial entrepreneur and venture investor§§"In a business where investment returns and investment benchmarks have been analyzed thoroughly, the subject of personal benchmarks and their construction, suitability, and measurement is in its infancy. Taking principles from behavioral finance-for example, creating a disciplined approach that reduces the emotional temptation to buy high and sell low that plagues so many-Personal Benchmark specifically and Brinker Capital generally make a great contribution to financial advisors and their clients in seeking to create satisfactory investment experiences." -Robert C. Doll, CFA, Chief Equity Strategist, Senior Portfolio Manager, Nuveen Asset Management, LLC§§"Personal Benchmark is an ode to a commonsense realization-investing is a social science rather than a physical one. Combining tried and true investment techniques with cutting-edge research on behavioral finance provides a wonderful new approach for those charged with managing other people's money." -Jason DeSena Trennert, Managing Partner, Chief Investment Strategist, Strategas Research Partners LLC§§"Investment management and behavioral finance are both critical to achieving the objectives of every investor, but integrating these two concepts-which often seem diametrically opposed-has proven difficult. In Personal Benchmark: Integrating Behavioral Finance and Investment Management, Chuck Widger and Dr. Daniel Crosby have found the touchstone by fashioning elegant investment solutions for the mental accounts or 'buckets' that come so naturally to investors." -Gregory Curtis, Chairman, Greycourt & Co., Inc.; author of The Stewardship of Wealth; developer of the Moneybags mobile financial application§§"For too many years, investors have measured their performance against standard benchmarks such as the S&P 500 Index or the Dow Jones Index. But as Chuck Widger and Dr. Daniel Crosby meticulously demonstrate, beating an index and meeting one's financial goals are not the same thing. In fact, striving to beat an index or a universal benchmark may lead to investment decisions that fail to meet those goals. Instead, Widger and Crosby offer another path, based on a personal benchmark tailored to the unique needs of each investor. Astutely recognizing that long-term financial health has little to do with beating the stock market or the average bond index, Widger and Crosby chart a new course, based on rigorous analysis but grounded in common sense." -Zachary Karabell, Head of Global Strategy, Envestnet, Inc.