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Potential disintermediation of tourism distribution channels
Английски език
132 b
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Over the last decades, different types of tourism §distribution mechanisms have evolved. Recently, the §emergence of online booking tools, enabled by the §evolution of the Internet, has created concerns §among traditional tourism intermediaries such as §travel agencies. As customers grow increasingly §confident in using Internet technologies, there is a §high potential for clients to organise their travel §completely on their own, threatening to bypass the §hitherto used travel agencies. Especially, the §corporate travel sector is said to be capable of §disintermediating traditional tourism distribution §channels as mainly standardised information that is §free of emotions is needed for this industry.§This study aims to find out whether the phenomenon §of potential disintermediation of traditional §tourism distribution channels in the business travel §sector can be supported.
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Английски език
