Presumptive Design

Presumptive Design: Design Provocations for Innovation presents a fundamentally agile approach to user experience design that dovetails with agile development approaches without sacrificing any of its user-centered orientation. The book presents the theory and practice of design based research in service of business, strategy, and product/service development, aiming to educate audiences less familiar with design on the application of design thinking not only for problem-solving in product and service development, but also in relation to business strategy. Comprised of discussions on design theory, and combined with case studies and how-to's, the book presents the application of design thinking in the context of experience research, allowing readers to apply these ideas within their business and/or projects. * Explores design techniques that complement existing research to develop competitive products* Demonstrates agile methods for satisfying user needs and approaches to incorporate user experience into development* Presents each concept with case studies and an exploration of risk factors involved, including warnings for situations in which techniques can be misapplied