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Public Relations Strategy

Name: Public Relations Strategy
Brand: Kogan Page Ltd
SKU: 04139104
Price: 112 BGN
Availability: InStock

Sandra Oliver

Език

Английски език

Книга С меки корици

Код Либристо: 04139104

Издателство Kogan Page Ltd, ноември 2009

This challenging book reflects the intense discussion that is taking place on the nature of public r... Цялото описание

Код Либристо: 04139104

142 b

112 лв

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This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated version of "Public Relations Strategy" explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: PR as strategic and issues management; the governance role of PR within organizations; attaining and maintaining reputation; internal communication as PR strategy; online/offline media relations; research matters: exploration and evidence; and, managing ethics and evaluation in PR programming. Including many new international case studies, this fully updated, third edition of "Public Relations Strategy" is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.