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Slick public relations using YouTube

Name: Slick public relations using YouTube
Brand: LAP Lambert Academic Publishing
SKU: 15201518
Price: 52.63 EUR
Availability: InStock
Author: Pream Neote
ISBN: 9783659959585

A case study of the BP's YouTube scientific crisis communication on the Gulf oil spill

Pream Neote

Език

Английски език

Книга С меки корици

Код Либристо: 15201518

Издателство LAP Lambert Academic Publishing, ноември 2015

On April 20th 2010, BP's Deepwater Horizon drilling operation in the Gulf of Mexico had failed impec... Цялото описание

Код Либристо: 15201518

128 b

52.63 €

102.94 лв

Външен склад Изпращаме след 8-11 дни

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On April 20th 2010, BP's Deepwater Horizon drilling operation in the Gulf of Mexico had failed impeccably, leading to the deaths of eleven British Petroleum (BP) workers and an oil spill that Obama called "the worst environmental disaster America has ever faced." This environmental catastrophe impacted the entire Gulf ecosystem upon which directly affected the livelihoods of the local people. BP, as a result was faced with the huge task of delivering a crisis communication strategy towards not only the American people, but to the global audience. Since this disaster was an environmental one, caused by oil drilling engineering and technologies, much of the engagement by BP was of a science communication nature. However, BP was too late to respond to the crisis, since they were not able to catch up with the high speed technological culture we now live in. This is a case study of how the communication of the disaster was handled by BP, what went wrong with their strategy and how to better manage the scientific crisis communication strategy through social media platforms, such as YouTube, in the future.