Контакт
Как се пазарува?
Доставка
Наръчник за пазаруване
Talent Management and HR Marketing. From Job Advertising to Employer Branding
Английски език
107 b
30 дни за връщане на стоката
Клиентите са закупили също
Research Paper (undergraduate) from the year 2016 in the subject Business economics - Personnel and Organisation, grade: 1,7, University of applied sciences, Munich, language: English, abstract: This assignment investigates all important steps in talent management as part of HR marketing. The starting point will be advertising a job, and the finish line is set at creating the employer brand. Why the latter is a key fact for a company's success is explained further on. Job advertising will be compared to more general image advertising and the workings of HR consultants and agencies will be described. The importance of online marketing and contact management in HR will be pointed out and the effects of corporate culture and leadership style on talent management will be disclosed. The questions what are HR policies? and how do they affect management? will be answered. Fundamentals like having an applicant relationship management system and the connection between vacancies and job profiles will be clarified. Last but not least the growing relevance of employer branding will be demonstrated.
Информация за книгата
Английски език
Подарете тази книга днес
Лесно е
1 Добавете книгата в количката си и изберете Доставка като подарък 2 В замяна ще ви изпратим ваучер 3 Книгата ще пристигне на адреса на получателяМоже би ще Ви заинтересува
/
С меки корици
32
лв
/
С твърди корици
188
лв
/
С твърди корици
294
лв
/
С твърди корици
410
лв