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Business Idea

Name: Business Idea
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 01651434
Price: 53.3 EUR
Availability: InStock
Author: Soren Hougaard
ISBN: 9783642061516

The Early Stages of Entrepreneurship

Soren Hougaard

Език

Английски език

Книга С меки корици

Код Либристо: 01651434

Издателство Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, октомври 2010

Successful business ideas are not so much about talent as about a systematic approach. The Business... Цялото описание

Код Либристо: 01651434

129 b

53.30 €

104.24 лв

Външен склад Изпращаме след 5-8 дни

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Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry. Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox. The Business Idea provides the tools making it of interest to anyone who works with getting an enterprise off the ground or studies entrepreneurship.