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Definitive Guide to Google AdWords

Name: Definitive Guide to Google AdWords
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 04470338
Price: 34.08 EUR
Availability: InStock
Author: Bart Weller
ISBN: 9781430240143

Create Versatile and Powerful Marketing and Advertising Campaigns

Bart Weller

Език

Английски език

Книга С меки корици

Код Либристо: 04470338

Издателство Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, май 2012

There is one simple way to exponentially increase the amount of traffic coming to your website and t... Цялото описание

Код Либристо: 04470338

83 b

34.08 €

66.66 лв

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There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power.§§Everything related to the platforms are covered in detail account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including:§§Geo-targeting, distribution, and placement of ads §Advanced account management and budget strategies §Keywords, metrics, and ROI management §Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer §Mobile marketing implementations and strategies §Working with the various APIs available for developers §With The Definitive Guide to Google AdWords , you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.§