The Redefinition Effect

What if the words you use every day are quietly shaping the life you live?

Success. Failure. Purpose. Identity. Health. Leadership. Productivity. Adversity.

We rarely stop to question what these words actually mean to us, yet the definitions we carry can influence how we think, how we feel, the choices we make and the direction our lives take.

In The Redefinition Effect, bestselling author, speaker and former professional athlete Andrew Jobling invites you to challenge the meanings you have accepted and redefine them in ways that empower rather than limit you.

Drawing on his own experiences of achievement, rejection, financial struggle, relationships, faith, personal growth and transformation, Andrew shows how changing the meaning you give to a word, belief or experience can change the way you respond to it.

Through practical reflection and personal storytelling, you will explore how to redefine concepts including success, failure, perfection, purpose, identity, communication, health, leadership, luck, balance, productivity, busy, intelligence and adversity.

This is not about pretending difficult things do not happen. It is about recognising that the meaning you give them can influence what happens next.

If old definitions are keeping you stuck, doubting yourself or chasing a life that no longer fits, The Redefinition Effect will challenge you to look again.

Because things have only the meaning we give them.

Change the meaning, and you may just change your life.