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The tourism and hospitality industry is fast undergoing disruptive transformation as a result of the advances in information and communications technology. The aim of this book is to highlight how digital transformation trends as well as the issues that have emerged with the adoption and integration of digital tools in the tourism and hospitality industry. With the advent digital technologies following the Fourth Industrial Revolution (4IR), there has been rapid change in the way customers and businesses interact in terms of the timeliness and relevance for communication. Although the positive effects of digital transformation have received sustained scholarly interest, its negative effects have attracted limited academic focus. The book comprises contributions that generate theoretical insights, empirical findings, and evidence-based recommendations by focusing on emerging and forecasted technologies that are used in the tourism and hospitality industry, such as blockchain, robots, Artificial Intelligence, Virtual Reality, big data, and analytics, among others. The book could be useful for future research to focus on the impact of different forms of digital technology by examining their socio-cultural and environmental effects. Building on prior research, the chapters in this volume extrapolate current studies on digital development to provide more linkage to tourism and hospitality.
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