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1% Windfall

How Successful Companies Use Price to Profit and Grow

Language EnglishEnglish
Book Hardback
Book 1% Windfall Rafi Mohammed
Libristo code: 04858865
Publishers HarperCollins Publishers Inc, April 2010
How do executives and managers set the right price? Underpinned by research and real-life anecdotes,... Full description
? points 70 b
29.09 €
56.90  лв
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How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service.

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About the book

Full name 1% Windfall
Author Rafi Mohammed
Language English
Binding Book - Hardback
Date of issue 2010
Number of pages 256
EAN 9780061684326
ISBN 0061684325
Libristo code 04858865
Publishers HarperCollins Publishers Inc
Weight 412
Dimensions 162 x 238 x 23

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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