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gendered view of the Media in Kenya

Name: gendered view of the Media in Kenya
Brand: Scholars' Press
SKU: 22645646
Price: 63.58 EUR
Availability: InStock
Author: Joan Wangusi
ISBN: 9786138836179

Joan Wangusi

Isaac Abuya

Language

English

Book Paperback

Libristo code: 22645646

Publishers Scholars' Press, June 2019

The purpose of this study was to investigate the influence of gender mainstreaming initiatives on th... Full description

Libristo code: 22645646

155 b

63.58 €

124.35 лв

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The purpose of this study was to investigate the influence of gender mainstreaming initiatives on the performance of female journalists in the media industry in Kenya. The study sought to determine the extent to which gender equality initiative, gender fairness initiative, gender responsiveness initiative and sexual harassment prevention initiative influence performance of female journalists in the media industry in Kenya. It further examined the moderating influence of media policy on the relationship between gender mainstreaming initiatives and performance of female journalists in the media industry in Kenya. The study established that the four initiatives influence the performance of female journalists. It concluded that gender mainstreaming initiatives significantly influence and account for changes in the performance of female journalists with sexual harassment initiative having the highest influence. Findings from the study further suggested that gender mainstreaming initiatives are important for the successful performance of female journalists in the media industry.