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A Study of Experiential Loyalty for the Golfing Industry

Effects of experiential quality, excitement, equity, experiential satisfaction on experiential loyalty

Language EnglishEnglish
Book Paperback
Book A Study of Experiential Loyalty for the Golfing Industry Hung-Che Wu
Libristo code: 15200864
Publishers LAP Lambert Academic Publishing, November 2015
This book aims to identify the dimensions of experiential quality and investigating the interrelatio... Full description
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This book aims to identify the dimensions of experiential quality and investigating the interrelationships among experiential quality, excitement, equity, experiential satisfaction and experiential loyalty perceived by golf tourists. Analysis of data from 520 golf tourists in Sanya of China indicates that the proposed model fits the data well. The results reveal that there are four primary dimensions and 13 subdimensions of experiential quality perceived by golf tourists. In addition, the results indicate that outcome quality is identified as the most primary dimension of experiential quality perceived by golf tourists.

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About the book

Full name A Study of Experiential Loyalty for the Golfing Industry
Author Hung-Che Wu, Chi-Han Ai
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 76
EAN 9783659948046
Libristo code 15200864
Publishers LAP Lambert Academic Publishing
Weight 131
Dimensions 150 x 220 x 5

Categories

Sports & Active outdoor recreation > Sport: general
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