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Accountable Marketing

Language EnglishEnglish
Book Hardback
Book Accountable Marketing David W. Stewart
Libristo code: 01025314
Publishers Taylor & Francis Ltd, February 2016
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability... Full description
? points 631 b
260.77 €
510.01  лв
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Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disci

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About the book

Full name Accountable Marketing
Author David W. Stewart, Craig Gugel
Language English
Binding Book - Hardback
Date of issue 2016
Number of pages 274
EAN 9780765647061
ISBN 9780765647061
Libristo code 01025314
Publishers Taylor & Francis Ltd
Weight 710
Dimensions 178 x 254 x 18

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Budgeting & financial management
Economics, Finance, Business & Management > Finance & accounting > Accounting > Management accounting & bookkeeping
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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