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Adding Value (RLE Marketing)

Brands and Marketing in Food and Drink

Language EnglishEnglish
Book Paperback
Book Adding Value (RLE Marketing) Geoffrey G Jones
Libristo code: 10042267
Publishers Taylor & Francis Ltd, November 2015
An international group of scholars, drawn from the United States, Europe and Australia and from a nu... Full description
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71.50 €
139.84  лв
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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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About the book

Full name Adding Value (RLE Marketing)
Author Geoffrey G Jones
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 368
EAN 9781138965935
ISBN 9781138965935
Libristo code 10042267
Publishers Taylor & Francis Ltd
Weight 554
Dimensions 231 x 157 x 24

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Manufacturing industries
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