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AdValue

Language EnglishEnglish
Book Hardback
Book AdValue Leslie Butterfield
Libristo code: 17871044
Publishers Taylor & Francis Ltd, June 2017
Advalue is organised into four sections, according to where the advertising effect is to be seen: Co... Full description
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Advalue is organised into four sections, according to where the advertising effect is to be seen: Company value effects Business performance effects Customer effects Brand effectsIn addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing ''the argument in brief''.The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.

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About the book

Full name AdValue
Author Leslie Butterfield
Language English
Binding Book - Hardback
Date of issue 2017
Number of pages 256
EAN 9781138441101
ISBN 9781138441101
Libristo code 17871044
Publishers Taylor & Francis Ltd
Weight 454
Dimensions 156 x 234

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
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