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Advertising Concept Book

Language EnglishEnglish
Book Hardback
Book Advertising Concept Book Pete Barry
Libristo code: 01016511
Publishers Thames & Hudson Ltd, August 2016
Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty... Full description
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Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

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About the book

Full name Advertising Concept Book
Author Pete Barry
Language English
Binding Book - Hardback
Date of issue 2016
Number of pages 320
EAN 9780500518984
ISBN 9780500518984
Libristo code 01016511
Publishers Thames & Hudson Ltd
Weight 1360
Dimensions 248 x 210 x 38

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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