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American Icon

Language EnglishEnglish
Book Paperback
Book American Icon Bryce G Hoffman
Libristo code: 01246618
Publishers Random House USA Inc, February 2013
American Icon is a gripping, fly-on-the-wall narrative of the Ford Motor Company's seemingly imminen... Full description
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15.72 €
30.75  лв
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American Icon is a gripping, fly-on-the-wall narrative of the Ford Motor Company's seemingly imminent collapse and astounding turnaround. It is also an in-depth case study of how Mulally, a Detroit outsider, transformed Ford's management, its cars, its public image, and an entrenched corporate culture filled with backbiting, politics, and personal vendettas.

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About the book

Full name American Icon
Author Bryce G Hoffman
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 304
EAN 9780307886064
ISBN 0307886069
Libristo code 01246618
Publishers Random House USA Inc
Weight 336
Dimensions 134 x 204 x 24

Categories

Biography, Literature & Literary studies > Biography & non-fiction prose > Biography: general > Biography: business & industry
Language & Linguistics > Language: reference & general > Writing & editing guides
Economics, Finance, Business & Management > Economics > Economic systems & structures
Economics, Finance, Business & Management > Business & Management > Business communication & presentation
Economics, Finance, Business & Management > Business & Management > History of specific companies / corporate history
Economics, Finance, Business & Management > Industry & industrial studies > Manufacturing industries
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