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Aspekte Der Differenzierung Bankbetrieblicher Marktleistungen Durch Value-Added Services

Ein Wettbewerbsorientierter Ansatz Zur Ausgestaltung Und Entwicklung Bankbetrieblicher Value-Added Serviceleistungen Im Privatkundengeschaeft Traditioneller Universalkreditinstitute

Language GermanGerman
Book Paperback
Book Aspekte Der Differenzierung Bankbetrieblicher Marktleistungen Durch Value-Added Services Alexander Bethke-Jaenicke
Libristo code: 12614753
Publishers Lang, Peter, Gmbh, Internationaler Verlag Der Wissenschaften, March 2004
Die strukturellen Rahmenbedingungen des Bankgeschäfts haben sich in den vergangenen Jahren in einer... Full description
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248.86  лв
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Die strukturellen Rahmenbedingungen des Bankgeschäfts haben sich in den vergangenen Jahren in einer bisher nicht gekannten Geschwindigkeit fundamental verändert. Insbesondere traditionelle Universalbanken sind gezwungen, auf die Entwicklungen in ihrem Umfeld in angemessener Art und Weise zu reagieren. Vor diesem Hintergrund setzt sich die Arbeit mit den Möglichkeiten der Differenzierung bankbetrieblicher Marktleistungen auf der Basis von Value-Added Services auseinander. Dabei wird das Instrument der Value-Added Services unter Verwendung dienstleistungstheoretischer Ansätze in einem bankbetrieblichen Kontext abgegrenzt. Ebenso werden verschiedene Gestaltungsoptionen von Value-Added Serviceleistungen diskutiert und strategische Implikationen aufgezeigt. Nicht zuletzt folgt eine Auseinandersetzung mit der Leistungsausgestaltung bankbetrieblicher Value-Added Serviceleistungen.

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About the book

Full name Aspekte Der Differenzierung Bankbetrieblicher Marktleistungen Durch Value-Added Services
Author Alexander Bethke-Jaenicke
Language German
Binding Book - Paperback
Date of issue 2004
Number of pages 423
EAN 9783631398579
ISBN 3631398573
Libristo code 12614753
Publishers Lang, Peter, Gmbh, Internationaler Verlag Der Wissenschaften
Weight 570
Dimensions 146 x 208 x 25

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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