Contact
How to shop
Delivery
Shopping guide
Brainjacking
English
55 b
Up to 30 days for returns
Customers also purchased
/
Hardback
15.77
€
30.84 лв
/
Stationery items
1.70
€
3.33 лв
Brainjacking explores the psychology of storytelling - the ability that makes us human. To discover how science intersects with our desires and decisions, the book pulls together three ways that we use story to modify others'' brains: informing, influencing and manipulating. Running through education and politics, advertising and marketing we discover how techniques can range from subtle nudges and subliminal influences to powerful emotional manipulation. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, social media and more, this essential investigation shows how new and old technology and science can be combined to influence human behavior and beliefs.
About the book
English
Categories
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Paperback
39.82
€
77.88 лв
/
Paperback
12.15
€
23.76 лв
/
Hardback
93.20
€
182.28 лв
Hi! I'm Libroamiko, your book advisor.
How can I help you?