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Branchenreport Ausgabe 2/2014

Language GermanGerman
Book Paperback
Book Branchenreport Ausgabe 2/2014 Anja Schneider
Libristo code: 09521761
Publishers Gbi-Genios Verlag, August 2015
Im ersten Halbjahr 2014 investierten die Unternehmen brutto 13,2 Milliarden Euro in die Werbung. Das... Full description
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40.84  лв
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Im ersten Halbjahr 2014 investierten die Unternehmen brutto 13,2 Milliarden Euro in die Werbung. Das ist eine Steigerung von fast fünf Prozent gegenüber dem Vorjahr. Bei den Medien bleiben Online- und Fernsehwerbung Wachstumstreiber im deutschen Bruttowerbemarkt. Stärkste Mediengattung war TV mit einem Umsatz von fast sechs Milliarden Euro und einem Plus von rund neun Prozent. Werbestärkstes Unternehmen war Procter & Gamble. Die Autobauer verteidigten den ersten Platz im Ranking der werbestärksten Branchen.

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About the book

Full name Branchenreport Ausgabe 2/2014
Author Anja Schneider
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 20
EAN 9783737960212
ISBN 3737960216
Libristo code 09521761
Publishers Gbi-Genios Verlag
Weight 54
Dimensions 178 x 254 x 2

Categories

Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Business & Management
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