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Brand Journalism

Name: Brand Journalism
Brand: Taylor & Francis Ltd
SKU: 01328535
Price: 84.49 EUR
Availability: InStock
Author: Andy Bull
ISBN: 9780415638104

Andy Bull

Language

English

Book Paperback

Libristo code: 01328535

Publishers Taylor & Francis Ltd, June 2013

Responding to the newly-emerging trend of organisations hiring journalists to create content on thei... Full description

Libristo code: 01328535

205 b

84.49 €

165.25 лв

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Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relatio

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About the book

Full name Brand Journalism

Author Andy Bull

Language

English

Binding Book - Paperback

Date of issue 2013

Number of pages 278

EAN 9780415638104

ISBN 0415638100

Libristo code 01328535

Publishers Taylor & Francis Ltd

Weight 430

Dimensions 157 x 233 x 16

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