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Brand Power

Language EnglishEnglish
Book Hardback
Book Brand Power Paul Stobart
Libristo code: 06546622
Publishers PALGRAVE MACMILLAN, July 1994
In this study, brand owners put forward their views on the power and importance of their brands. The... Full description
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119.55 €
233.82  лв
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In this study, brand owners put forward their views on the power and importance of their brands. They cover subjects such as the importance of brand power and how to create, manage and value brand power. Contributions from academics, management consultants and marketing experts are also included.

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About the book

Full name Brand Power
Author Paul Stobart
Language English
Binding Book - Hardback
Date of issue 1994
Number of pages 271
EAN 9780333570135
ISBN 9780333570135
Libristo code 06546622
Publishers PALGRAVE MACMILLAN
Weight 700
Dimensions 159 x 240 x 19

Categories

Society & Social Sciences > Society & culture: general > Social groups > Age groups & generations > Age groups: adolescents
Society & Social Sciences > Psychology > Child, developmental & lifespan psychology
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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