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Branded Conservatives

Language EnglishEnglish
Book Paperback
Book Branded Conservatives COSGROVE
Libristo code: 01209293
Publishers Peter Lang Publishing Inc, April 2007
This book argues that Conservatism has made good use of branding in its move from the fringes to the... Full description
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46.61 €
91.16  лв
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This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.

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About the book

Full name Branded Conservatives
Author COSGROVE
Language English
Binding Book - Paperback
Date of issue 2007
Number of pages 364
EAN 9780820474656
ISBN 9780820474656
Libristo code 01209293
Publishers Peter Lang Publishing Inc
Weight 506
Dimensions 229 x 154 x 20

Categories

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Society & Social Sciences > Sociology & anthropology > Sociology
Society & Social Sciences > Politics & government > Political science & theory
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