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Free delivery for orders over 69.99€

Branded Entertainment

Name: Branded Entertainment
Brand: GBI-Genios Verlag
SKU: 09488840
Price: 7.04 EUR
Availability: InStock
Author: Anja Schneider
ISBN: 9783737949972

Vom Product-Placement zum Reverse Product-Placement

Anja Schneider

Language

German

Book Paperback

Libristo code: 09488840

Publishers GBI-Genios Verlag, July 2015

Haben Sie im Sommer ein Duff Grape getrunken? Oder ein zuckerfreies Red Bull? Für Halloween Harry Po... Full description

Libristo code: 09488840

17 b

7.04 €

13.76 лв

In stock at our supplier Shipping in 8-11 days

Up to 30 days for returns

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Haben Sie im Sommer ein Duff Grape getrunken? Oder ein zuckerfreies Red Bull? Für Halloween Harry Potter Jelly Belly Beans bestellt? Oder sind Sie gar schon drauf und dran, ein Sony Smartphone Xperia T zu erwerben? In diesen Fällen sind sie ein Opfer des Branded Entertainment oder Reverse Product-Placements geworden.