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Brands

Language EnglishEnglish
Book Paperback
Book Brands John Murphy
Libristo code: 01327031
Publishers PALGRAVE MACMILLAN, November 1997
Brands are probably the most valuable assets of most of today's international companies. It is now r... Full description
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Brands are probably the most valuable assets of most of today's international companies. It is now recognised that branding is as important in the industrial and service sectors as it is in the packaged goods markets.;This book, looks at international brands from all perspectives, from the development of new brands to brand management, from trade mark protection to the role of advertising. Trade mark lawyers, designers and advertising agencies have all contributed to this topical and authoritative book.

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About the book

Full name Brands
Author John Murphy
Language English
Binding Book - Paperback
Date of issue 1997
Number of pages 224
EAN 9780333659090
ISBN 0333659090
Libristo code 01327031
Publishers PALGRAVE MACMILLAN
Weight 387
Dimensions 155 x 235 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Lifestyle, Hobbies & Leisure > Hobbies, quizzes & games > Puzzles & quizzes > Trivia & quiz question books
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