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Bunte Manipulation - oder was?

Eine kommunikationswissenschaftliche Positionierung der Farbe in der Plakatwerbung

Language GermanGerman
Book Paperback
Book Bunte Manipulation - oder was? Lukas Knauer
Libristo code: 06810598
Publishers VDM Verlag Dr. Müller, November 2007
In diesem Buch wird die Frage nach der Möglichkeit von Manipulation in der Werbung gestellt und auf... Full description
? points 203 b
83.99 €
164.27  лв
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In diesem Buch wird die Frage nach der Möglichkeit von Manipulation in der Werbung gestellt und auf Basis eines sozio-kulturellen Konzepts das Hauptaugenmerk auf Farbe alsBedeutungsvermittler im Kommunikationsprozess der Plakatwerbung gelegt. Denn Farben dienen nicht bloß der grafischen Gestaltung, sondern können bei den Betrachtern ganz unterschiedliche Gefühle auslösen.

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About the book

Full name Bunte Manipulation - oder was?
Author Lukas Knauer
Language German
Binding Book - Paperback
Date of issue 2008
Number of pages 212
EAN 9783639004533
Libristo code 06810598
Publishers VDM Verlag Dr. Müller
Weight 292
Dimensions 150 x 220 x 13

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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