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Buyology

Language EnglishEnglish
Book Paperback
Book Buyology Martin Lindstrom
Libristo code: 02397563
Publishers Random House Publishing, January 2010
How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbre... Full description
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How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.

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About the book

Full name Buyology
Author Martin Lindstrom
Language English
Binding Book - Paperback
Date of issue 2010
Number of pages 254
EAN 9780385523899
ISBN 0385523890
Libristo code 02397563
Publishers Random House Publishing
Weight 234
Dimensions 129 x 201 x 18

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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