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Cause-Related-Marketing-Kampagnen Erfolgreich Konzipieren

Eine Empirische Studie

Language GermanGerman
Book Paperback
Book Cause-Related-Marketing-Kampagnen Erfolgreich Konzipieren Frank Huber
Libristo code: 01783013
Publishers Gabler Verlag, September 2008
Die Bedeutung der sozialen Verantwortung für das Käuferverhalten, Grundlagen des Cause-Related-Marke...
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59.37 €
116.11  лв
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Die Bedeutung der sozialen Verantwortung für das Käuferverhalten, Grundlagen des Cause-Related-Marketing, Erkenntnisse der neueren Einstellungstheorie als Grundlage zur Erklärung des Kaufverhaltens

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About the book

Full name Cause-Related-Marketing-Kampagnen Erfolgreich Konzipieren
Author Frank Huber, Stefanie Regier, Maxime Rinino
Language German
Binding Book - Paperback
Date of issue 2008
Number of pages 108
EAN 9783834912268
ISBN 3834912263
Libristo code 01783013
Publishers Gabler Verlag
Weight 159
Dimensions 148 x 210 x 7

Categories

Economics, Finance, Business & Management > Business & Management > Business strategy
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