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Collaboration and Co-creation

New Platforms for Marketing and Innovation

Language EnglishEnglish
Book Paperback
Book Collaboration and Co-creation Gaurav Bhalla
Libristo code: 08712405
Publishers Springer-Verlag New York Inc., September 2014
This book examines how today s technologies allow companies to create dynamic dialogues with their c... Full description
? points 137 b
56.58 €
110.66  лв
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This book examines how today s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques and blogs to develop deeper relationships that reinforce brand loyalty and drive growth.§

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About the book

Full name Collaboration and Co-creation
Author Gaurav Bhalla
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 205
EAN 9781489991966
ISBN 9781489991966
Libristo code 08712405
Publishers Springer-Verlag New York Inc.
Weight 343
Dimensions 155 x 235 x 13

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
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