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Connected Customer

Language EnglishEnglish
Book Hardback
Book Connected Customer Marnik G Dekimpe
Libristo code: 02011122
Publishers Taylor & Francis Ltd, January 2010
In today's connected consumer environment, customers are better informed and harder to please, but t... Full description
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241.63 €
472.59  лв
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In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. This volume is a source of research ideas and fresh theory building for academics and students in marketing and related fields.

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About the book

Full name Connected Customer
Author Marnik G Dekimpe
Language English
Binding Book - Hardback
Date of issue 2010
Number of pages 372
EAN 9781848728370
ISBN 1848728379
Libristo code 02011122
Publishers Taylor & Francis Ltd
Weight 632
Dimensions 159 x 235 x 25

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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