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Consumer Behavior Models

Language EnglishEnglish
Book Paperback
Book Consumer Behavior Models Göksel Simsek
Libristo code: 28290491
Publishers Peter Lang AG, February 2020
The customer was conceptualized as an individual who was surrounded by products and messages and cou... Full description
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The customer was conceptualized as an individual who was surrounded by products and messages and could make a choice between these products and messages, but now the customer can shape the products and messages that are directed to him with engagement b

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About the book

Full name Consumer Behavior Models
Author Göksel Simsek
Language English
Binding Book - Paperback
Date of issue 2020
Number of pages 220
EAN 9783631804933
ISBN 3631804938
Libristo code 28290491
Publishers Peter Lang AG
Weight 292
Dimensions 148 x 210 x 13

Categories

Economics, Finance, Business & Management > Finance & accounting > Finance > Public finance & taxation
Economics, Finance, Business & Management > Business & Management > Business studies: general
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
Economics, Finance, Business & Management > Economics
Computing & Information Technology > Computer science
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