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Consumer Perception of Product Risks and Benefits

Name: Consumer Perception of Product Risks and Benefits
Brand: Springer International Publishing AG
SKU: 20119208
Price: 247.56 EUR
Availability: InStock
Author: Gerard Emilien
ISBN: 9783319844213

Gerard Emilien

Frank Lüdicke

Rolf Weitkunat

Language

English

Book Paperback

Libristo code: 20119208

Publishers Springer International Publishing AG, July 2018

This book reflects the current thinking and research on how consumers' perception of product risks a... Full description

Libristo code: 20119208

603 b

247.56 €

484.18 лв

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This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.